Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Instrukcja Użytkownika Pobierz pdf (Strona 27)

4.7 Imagery

BlackBerry Branding Guidelines Version 4.0

page | 24

Imagery plays an important role in the the

BlackBerry brand’s graphic style, identifying

BlackBerry products and services and showing

them in active, everyday use.

In addition to photographs of actual BlackBerry

smartphones, described on the next page, there

are two other categories of imagery that can be

used in communications: (1) BlackBerry

Usage Imagery; (2) Portrait Imagery

Shown below are examples of these kinds of

imagery with some general style guidelines

to ensure consistent brand presentation.

Images showing people using BlackBerry smartphones

provide concrete illustrations of the product’s flexibility

in real-life situations. In selecting images, strive for simple

compositions and avoid staged or posed situations.

One technique to use is short depth-of-field, where the

smar

tphone is in f

ocus and o

ther elements are out of focus.

1. BlackBerry Usage Imagery

Portrait shots convey the benefits of BlackBerry

products. They should appear in environments with

natural or diffused lighting that avoids strong shadows.

End

-User focused shots focus on the mobile professional.

Business Marketing oriented shots focus on the

business professional in a relevant business scenario.

2. Portrait Imagery

1 2 ... 22 23 24 25 26 27 28 29 30 31 32 ... 52 53

Brak uwag

Blackberry 7105T - GETTING STARTED GUIDE FROM T-MOBILE US Instrukcja Użytkownika Strona 27